Scotch Brite All touch Mop / 2014

Material : Plastic, Rubber
Category : Mop

Collaboration Team : 3M Design Lab
Client : 3M

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Global electronics, telecommunication, medical equipments and stationary company, 3M, introduced a new mop project with designer Joongho Choi.
Several additional enhancements on existing wet towel attaching mop have been implemented to provide more practical and efficient way of using itmop in household cleaning.

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This mop consists of handle, middle and head parts and Joongho Choi designed
better connectivity within each part with harmonized shapes of simplicity and sharpness in formats.

 

 


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The shape of the head introduces a uni-body format by smooth curves of each parts.
The base pad, the part under its head, was designed to chamfer to expose rubbers more naturally.
This part prevents damages on impact to furniture or objects.

 

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A broad lip at the rear of the lamp base provides a natural affordance for controlling lighting direction.

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The volume under the head provides better performances and enables users to mop evenly in most environments
and the projected hexagonal shapes of this patterns carries dusts or hairs towards the center to save extra efforts.

 



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Sharpness is the design keyword for the handle part and the consistency is established with the design of head joint part.
The flat part on the top made of rubber gives nice and easy grip to be leaned on the wall.








 

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white / dark grey



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2GS Mop comes in two colors, white body with green and black body with green.

 

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The actual usage with wet wipe attached.

 

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The development process of resolving known issues of existing mops.


   

ⓒ2016 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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