AQUI / 2017

Creative Director : Joongho Choi
Design Team : Dasom Oh, Jung Kim
Construction : Wycoff
Category : Interior
Photogrphy by Doyoun Koo
Location : 606, Banjeongdong, Hwaseongsi, Gyeonggido, Korea

Client : Aqui Coffee


OD isa wireless earphonewith Bluetooth functionality.
OD is designed to be able to wire each piece with a string to prevent users from losingthe earphones when removed from ears.
A hook-and-ring set structure is applied which can also be usually seen as a fashion accessories, which breaks from the general image of electronic goods.
The design is compatible with the users’ fashion.
In addition, the circular serration patterns and rings are reminiscent of the image of earringswhen worn on the ears.




ODbears the appearance of an earring.
The ring can be adjusted at fixed angles.





It is safe to use the earphones by linking each piece with a hooked string when doing in-door and out-door activities.





OD is designed with various colors and materials to add to the flexibility of incorporating it as a fashion accessory.


ⓒ2017 JOONGHO CHOI STUDIO. All rights reserved


Seoul Studio
5F, 112-18, Cheongdam-dong, Gangnam-gu, Seoul
Tel: +82 (2)6404-2345


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