Chez Blanc / 2016

Design Team : Miran Jung, Sunghyun Park ( Space Designer )
Construction : Wycoff
Category : Installation / Art Directing
Location : San 5-5, Jangchoongdong 2ga, Joonggu, Seoul, Korea

Client : Banyantree

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Chez Blanc, - a pop-up restaurant that will be open for only three months as one of Banyan Tree Club & Spa’s winter seasonal promotions, was designed by JOONGHOCHOI STUDIO.
Snowflake units that were created during the winter decoration project with Banyan Tree are stacked up on top of the restaurant tent to provide winter images and warm vibe; the Christmas tree
was also made only with these units. Chez Blanc is a low budget project initiated by Leo Kang who is a star chef and an executive in F&B in Banyan Tree Seoul to provide opportunities to dine around the ice rink.

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The snowflake units are fixed by wires on the ceiling of the tent.
Transparent ghost chairs and snow shaped lamps create consistency of the mystical atmosphere in the restaurant.

 

 




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The idea of an outdoor dining tent may sound unusual and cold.
However, the snowflakes and the ambient lightings with warm temperature make diners feel cozy and as if they are dining in the snow.




 

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Snow Flake Module

 

 

 

 

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The tent which Banyan Tree possessed

 

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Chef Leo Kang of Chez Blanc Banyan Tree and designer Joongho Choi worked on the project together.


   

ⓒ2016 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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