DTHRONE S / 2016

Creative Director : Joongho Choi
Design Team : Hyunsoo Choi, Taeno Yoon
Photo : NODLAB
Category : Kids Car

Client : Dthrone

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D. Throne, children’s electronic car manufacturing brand, has conducted the development of the third-generation model through engineering design
and exterior design of new products aiming to produce products that can be used together as a family, as well as children.
The third-generation model of D. Throne has set a new direction as a premium family of electric vehicles that can be together as a family in a variety of environments
and reinterpreted with a modern sensibility based on the style of the classic handmade car exteriors that were created in the mid-to early 1900s

최중호 스튜디오는 어린이 전동차 제조 브랜드, 디트로네와 함께 아이 뿐만 아니라 가족이 함께 사용할 수 있는 제품 생산을 목표로
공학적인 설계 및 새로운 제품 외관의 디자인을 통해 3세대 모델의 개발을 진행하였습니다.
우리는 디트로네3세대 모델을 1900년대 초, 중반에 만들어졌던클래식한 수제 자동차 외관의 스타일을 바탕으로 현대적인 감성으로 재해석하여
다양한 환경에서 가족이 함께 할 수 있는 프리미엄 패밀리 전동차로서 새로운 방향성을 설정하였습니다.

www.dthrone.com

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The third-generation of D. Throne model has been enhanced by using actual car painting processes and hand-made leather, improving the quality of the product.
This model also has been composed by simply dividing its body parts into two sections, which are top and bottom, using plastic molding techniques.
In addition, it is designed to simultaneously configure gold grill parts located in front of the body, and a fender structure attached to each wheel, which maintains a design of a classic car.
Concurrently, it has implemented a user-friendly feature that allows users to safely and easily manage and use the car.

디트로네 3세대 모델은 실제 자동차에 쓰이는 도색방식과 핸드메이드로 제작한 가죽 좌석을 이용하여 제품 마감의 퀄리티를 향상시켰고
제품의 몸체 부분을 간단하게 2개의 파트로 나누어 플라스틱 가공 공법을 이용해 윗, 아랫 파트를 구성하였습니다.
또한몸체의 전면에 위치하는골드 그릴 파트, 각각의 바퀴에 붙는 펜더 구조로 구성하여 클래식 자동차의 디자인을 유지함과동시에
사용자가 안전하고 쉽게 자동차를 관리, 사용 할 수 있는 기능을 구현할 수 있도록 설계하였습니다.

 

 


 

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D. throne’s electronic car has the structure which is similar to the plan of the actual vehicle by using the electric motor
and the car accessories to enable similar operation and universal operation modes.
In addition, the third-generation model can be converted for a variety of vehicle types together with the development of the two seats, a smart controller,
and boarder that can be operated aboard with the children's parents with the three driving modes.
A family can enjoy outdoor activities while it is available to convert the mode in situations when carrying children in something like a stroller.
To have these various functions possible, the structures of the design and appearance have been delicately constructed
and engineered using advanced technology during the entire electronic car development process.

디트로네의 전동차는 실제의 차량의 구조와 비슷하게 전동모터와 부속들을 사용하여 보편적인 운전방식과 비슷한 조작이 가능하도록 계획하였습니다.
또한 3세대 모델은 아이뿐만이 아닌 부모가 함께 탑승해 조작할 수 있게 2개의 좌석과 스마트 컨트롤러, 보더를 함께 개발하여 3가지 드라이빙 모드를 아이와 함께하는
다양한 상황에 맞게 차량 형태를 변환 할 수 있습니다. 야외에서 가족이 함께 즐기거나, 유모차처럼 같이 아이를 태우고 다녀야 하는 상황에서 모드를 변환하여 사용가능 합니다.
이러한 다양한 기능이 가능하도록 전동차 개발 과정에서 공학적인 기술과 함께 부속의 위치에 따른 디자인과 외관의 구조가 섬세하게 구성 되었습니다.



 

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The third-generation model of the D. Throne is designed with the parents in mind
so that they are able to assist their children to drive while the adult is seated behind the child

 

 

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You can select a driving mode utilizing the smart controller and board in the event that you have to carry your children.

 

 

 

 

 

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Stroller mode on the smart controller is one of the drive modes that can shift to non-motorized mode.
This mode helps parents move to other places with their children.

 

 

 

 

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The third-generation of D. Throne is produced in three colors, black, khaki, and white.

 

 

 

 

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Photography by Nodlab

 

 

 

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D. Throne geared up with higher performance electric vehicles was considered as a safe usability,
through numerous tests, we built a smart safety systems based on the verified data.

 

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Industrial designer, Joongho Choi has the conversation with Hyunsoo choi and Taeno yoon
who joined the d.throne s model design project as the project member

 

   

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