EZER COFFEE / 2016

Category : Coffee / Design Branding
Brand Logo Design : Graphic Designer - Bokyoung Kim
Photography by Hayoung Hwang / Joongho Choi studio
Location : 1F, 289-8, Sungsoo-Dong 2ga, Sungdong-Gu, Seoul, Korea
Client : Ezer Coffee

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The interior consisting of the black frame of H beam and the texture with a moderate color is to create the differentiate image with the construction of the professional brand in the coffee industry.
In addition, the interior of Ezer coffee shop is generated on differentiate creation based on the utilization of H beam and mono tone of color for customers
to improve the readability on the coffee information, which is possible to customers for bring up the differentiate image of Ezer coffee shop easily.



 

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EZER cup package graphic

 

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The brand identity of CHANOU is expressed with witty illustrations, Chan Oh’s art works, and the color contrasts betweendeep-blue and gold colors.
The menu isspecially designed with the logo and Chan Oh Lee’s art works on the back ground.
The staff-bio with the witty illustrations is on the menu as well.

 

 

 

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EZER Branding Identity

 

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EZER name card

 

 

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2 type of size ,EZER can packages displayed at shop

 

 

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2 type of size ,EZER can packages displayed at shop

 

 

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the application of EZER visual graphic to the part of EZER coffee

 

 

 

 

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The brand identity of CHANOU is expressed with witty illustrations, Chan Oh’s art works, and the color contrasts betweendeep-blue and gold colors.
The menu isspecially designed with the logo and Chan Oh Lee’s art works on the back ground.
The staff-bio with the witty illustrations is on the menu as well.

 

 

 

 

 

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Ezer coffee is the professional brand for meeting the customers` needs based on the district of Seongsu-Dong,
which is to help various costumers enjoy their life style with a good coffee in the collaboration with the studio of Joongho Choi considering the harmonization between people and space.
The branch of Ezer coffee of Seongsu-Dong constructed on the first floor for experiencing a beautiful view with a genial sunshine is located in near Seongsu-Dong station within 5 minutes.
The interior design of Ezer coffee branch to reflect a better lighting is to make the best use of forming natural and bright atmosphere by toning down white color on the stage
and the wall with the texture of a material.
It is designed into the consideration of a proper utilization under each space between the counter
and the hall for building up a natural atmosphere, consisting of the texture of a stone material, stainless steel and a black pillar of H beam.
The studio of Joongho Choi considering what a natural interior to be convenient for the customers is tried to foam Ezer coffee shop with a good texture of a material,
which is available to harmonize the coffee with the space.

 

 

 

 

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It is designed into the consideration of a proper utilization under each space between the counter
and the hall for building up a natural atmosphere, consisting of the texture of a stone material, stainless steel and a black pillar of H beam.
The studio of Joongho Choi considering what a natural interior to be convenient for the customers is tried to foam Ezer coffee shop with a good texture of a material,
which is available to harmonize the coffee with the space.

 

 

   

ⓒ2016 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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