FLAT DRY / 2017

Designed by Joongho Choi Studio
Project Assistant : Hyunmook Im
( Joongho Choi Studio )
Category : Hair Drier
Concept Work

-

Joongho Choi Studio introduces FLAT DRY, a new concept of a hair dryer.
It seems to be rather unusual to encounter a sirocco fan hair dryer outside of the boundary from round cylinder shape due to its round vent hole structure.
Joongho Choi Studio aimed to break this boundary while maintaining round vent hole, and FLAT DRY is the answer that the studio has come to.

 

 

 

 

-

FLAT DRY introduces its own distinctive design
but still inherits conventional structures from round vent hole,
the location of hand grip and the nozzle


 


-

Top of the dryer becomes flat to provide better stability when it is put down or stored.
When the hand grip folds, it aligns with barrel to maximize space efficiency.

 

 

 

 

-

White Color

 

 

-

FLAT DRY has cable lock on the bottom to prevent the cable from getting loose when stored.

 

 

-

While designing FLAT DRY, the studio was strongly inspired by Off-White, worldwide well-known street fashion brand,
and this led to adapt their own senses, characteristics, and cultures of street apparels to the hair dryer design.

   

ⓒ2017 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
5F, 112-18, Cheongdam-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

Follow on us
Facebook / Instagram / Pinterest