PLAT / 2015

Design Team : Hyunsoo Choi
Material : Plastic, Ceramic
Category : Bidet

Client : American Standard

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American Standard, a lavatory product company, and designer Choi presented a bidet project - PLAT.
The project started out from thinking how the bidet can be presented as a natural component in a sanitary space.
During the research, designer Choi approached bidet from various perspectives and found a consumer research that shows consumers feel unsanitary touching the toilet seat to open the cover.
This inspired him to design PLAT as an objet that exists on a clean plane; consumers can open the cover without feeling unpleasant by avoiding touching the toilet seat.
Designer Choi thought of bidet as a seating object, an object that blends in a clean and refined place, and an object that induces unconscious use to consumers.
To present PLAT as a simple architecture, designer Choi minimized the structural hinges and parting lines and comprised the product with simple lines and planes.
Reinterpreting the bathroom space, bidet PLAT is no longer a product placed in a sanitary space but blends into a space as a clean and refined objet.

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Front view and Side view


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Opened view

 

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The space generated by tapered edge provides a natural affordance for opening the cover.

 

 

 

 


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PLAT matches nicely with various spaces.

 

 

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Since the PLAT controller is magnetically joined with PLAT, users can easily detach and re-attach the controller.

 

 

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With designer Hyunsoo Choi, who co-worked this project with.

 

   

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Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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