SEVENTY STUDIO / 2017

Creative Director : Joongho Choi
Design Team : Junyoung Kim ( Space Design ) , Jisoo Ryu ( Graphic Design )
Indoor Gardening : Style Jieum
Construction : Wycoff
Category : Interior , Branding Identity
Photogrphy by Nodlab
Location : 57, Sinheung-Ro, Yongsan-gu, Seoul, Republic of Korea

Client : Seventy Studio

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CHANOU, located in the center of Cheongdam-dong in Seoul, Korea, is a French bistro run by chefs, Chanoh Lee and Mathieu Mores.
We have reinterpreted the space by adding urban and cool modern sensibilities reflecting the characteristics of a classic style and streets with dense fashion brands that fit in the concept of the French bistro.
The atmosphere of CHANOU is shown differently every hour by having a natural lighting only from the south and a deep space structure in the opposite direction.
The atmosphere changes from day to night, reflecting the characteristics of its space. We have created an atmosphere that makes people feel cozy with plenty of light to enjoy their meals in daytime
and then dark and relaxing in the evening to have their drinks and dinner like a lounge.

워싱에서 가장 절정의 온도인 70도씨를 모티브로 지어진 세븐티 스튜디오는 다양한 영역의 창의적인 활동을 하고 있는 네명의 크리에이터들에 의해 탄생한 데님 브랜드입니다.
그들의 브랜드 철학은 현실에 기반한 기능적인 바지, 그리고 편안함이 바탕이 돼 오랜시간동안 함께 할 수 있는 제품을 만들기 위해 노력하는 것입니다
최중호 디자이너는 이번 세븐티 스튜디오 프로젝트의 크리에이티브 디렉터를 맡아 브랜드의 아이덴티티 작업과 공간디자인을 진행하며 네명의 크리에이터들중 한명으로서의 역할을 맡게 되었습니다

www.seventystudio.kr

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This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.

 

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This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.



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We have designed all of the furniture, shelves, lighting, etc. in this space.
Based on the natural and rough concrete texture created in the space, it is designed with a contemporary process method
and simple form by properly using classic style materials such as velvet furniture, gold-colored lighting, and stain glass.

 

 

 

-

We have designed all of the furniture, shelves, lighting, etc. in this space.
Based on the natural and rough concrete texture created in the space, it is designed with a contemporary process method
and simple form by properly using classic style materials such as velvet furniture, gold-colored lighting, and stain glass.

 

 

 

-

We have designed all of the furniture, shelves, lighting, etc. in this space.
Based on the natural and rough concrete texture created in the space, it is designed with a contemporary process method
and simple form by properly using classic style materials such as velvet furniture, gold-colored lighting, and stain glass.

 

 

-

This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.

 

-

This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.

 

 

-

This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.

 


-

This allows the atmosphere of the restaurant to stand out by arranging fragrant flowers
and trees along with art that we can reflect the sensitivity of the owner CHANOU, chef, Chanoh Lee.

 


   

ⓒ2017 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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