SIMMONS PROJECT / 2016

Material : Steel, Fabric
Category : Bed

Client : Simmons

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Joongho Choi Studio and Simmons worked in partnership to bring a new bed that breaks away the existing Simmons' brand image.
Bent metal frames are structured to cross each other to support the back of the bed and firmly hold the mattress so it doesn't move around.
Consumers can mix and match the bed frame and mattress cover to personalize their own space to in their tastes.
The bed is the result of Joongho Choi Studio and Simmons' effort bring a beautiful yet simple bed frame.


 

 

 




 



   

ⓒ2016 JOONGHO CHOI STUDIO. All rights reserved



 

Seoul Studio
1F, 635-4, Sinsa-dong, Gangnam-gu, Seoul
Email: info@joonghochoi.com
Tel: +82 (2)6404-2345

 

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